The Neuroscience of Selling
Proven Sales Secrets to Win Over the Buyer's Heart and Mind

The Neuroscience of Selling by John Asher profoundly shifted the way I approach communication, not just as a professional, but as someone whose work directly impacts people’s lives. As a doctor, every patient interaction is an opportunity to connect, educate, and ultimately help someone take control......more

Short Book, too short to go deeply into a subject: "the use of biases in sales". The author speaks about sales an introductory way, more a sales 101 than anything else. Then he talks a little about "old and new brains", concepts never encountered before in any book about biases! Surprising and likel......more

It is a Book for people involved in selling something directly. It has no mention of MRI or neurologists as title may suggest. I expected a lot of psychological research and lots of brain circuits but nothing of that sort materialised. But in stead it focuses on various qualities a successful salesp......more

The title of the Neuroscience of Selling is rather misleading because no specific scientific studies are mentioned in the book or end notes. In fact, this book is based on other pop culture books and articles about selling. The introduction had me thinking there were new ideas here. But, nope, it’s t......more

I’ve been a successful loan officer for 7 years and I bought this book to recommend to new loan officers that I will be training. There are some good nuggets here and a lot of tools that were a great refresher. The book is short and can be read in an hour or so. The ideas that the author speaks about......more