The Jobs To Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs

Didn't really click with me as much as I was hoping for. Many times I felt that I could replace JTBD with design and have the exact same message. The plays seem useful but quite repetitive. I was hoping to learn new things or consolidate knowledge I already have. Both didn't really happen, but the b......more

This book helped me roll out jobs to be done at my 7-person startup. It strikes the right balance between being conceptually rigorous and practical. I was able to read the book in one week, use it to structure jobs interviews, and create a jobs map. The research process gained team buy-in and my tea......more

Does a good job where most JTBD literature fails: describing how it can be used in practice. I especially liked how it links jobs theory to other user-centred techniques and theories. These connections help in drawing a fuller picture of how and when it can be used. The book does not escape the usua......more

There are a lot of high-quality books about the Jobs to be Done theory, but most of them place a heavy focus on the "theory" part - trying to get practical examples and methods of JTBD can be difficult, until now. The JTBD playbook was designed with the practitioner in mind (the product manager, the......more

Wow, it took me FOREVER to finish this book, granted there were a couple months there where I refused/avoided picking it up. And it took forever because whenever reading, I had to take SO. MANY. NOTES. There’s definitely a lot of interesting, useful stuff in here (for my kind of work). Plus, it’s str......more