THE HIDDEN TREASURES OF BUSINESSES
Discover the Incredible Potential of Intangible Assets

“The Hidden Treasures of Businesses” is a brilliant guide on how hidden assets such as brands, patents, copyrights, licenses, contracts, software, customer lists, etc., lead to competitive advantages and increase the value of a business! This book is not a technical manual based on IFRS or other accounting standards. The author approaches ‘business growth’ based on his long experience, by using simple language and new ideas, which appeals to both the beginner and the well-served in the field of business… If you dream to become a successful business professional or seek a way to boost your business, this is the perfect book for you!