The Great Digital Transformation
Reimagining the Future of Customer Interactions

Dare to dreamWhat does it take to digitally transform? Szatvanyi is aware of the obstacles, and he doesn’t shy away from tough topics in the retail space, including the challenges surrounding stores and misunderstandings about remote work. Rather, in an approachable “around the fireplace” style, he extends his hand and invites readers to sit back with him and dream. After all, with the technologies available today, the possibilities are nearly endless. Szatvanyi points out that the starting line is not a budget review or the development of a to-do list. Rather, it’s a thinking exercise; a conversation, if you will, about what could be.In his pragmatic way, Szatvanyi turns the complicated topic of digital transformation into easy-to-digest segments. What other strategy allows you to play video games for a few hours and try on headsets? Yet that’s exactly what Szatvanyi advises. Doing so can help readers understand the potential of these technologies. After engaging in up-and-coming channels, it’s often easier to imagine ways to use them to interact with customers. With personal examples and case studies sprinkled throughout, readers shift from thinking about new ways to live and work to seeing them in action.Szatvanyi lays out:  • What digital transformation is• How to be customer-centric• Ways to create mobile experiences• The purpose of on-the-ground stores• How to engage in video• Guidelines to give employees meaningful tasks• Ways to reimagine remote work• What to know about headless commerce• How to target a niche market• Why building a community matters• How to capture data the right way• Best practices for setting up teams and systems