The Business of Being an Author
Using your book to build trust, create opportunities and attracy quality clients.

The Business of Being an Author is a practical and commercially grounded guide for anyone who wants their book to do more than simply get published. It is for authors, entrepreneurs, experts, consultants, speakers and thought leaders who want to use a book to build credibility, create opportunities, attract quality clients and grow a meaningful business.

Too many people write a book with big hopes, only to discover that nothing much changes. The book exists, but it does not open doors, generate leads, strengthen their brand or create commercial momentum. This audiobook explains why. Writing a book is only the beginning. To make a real impact, a book must be written with clear purpose, produced to a world class standard and leveraged strategically over time.

Drawing on more than 30 years of publishing experience, Andrew Griffiths shares the lessons, frameworks and hard won insights that come from writing 15 books, selling into 65 countries and working with more than 1000 first time authors. He unpacks what it really means to be a commercial author and how to build a business around your book with clarity, substance and intent.

This is not just a book about writing. It is a book about thinking differently. It explores how to create a stronger author brand, develop the right product architecture, build a loyal community, leverage your book more effectively, generate media, create collaborations, sell books in bulk and stay relevant in a fast changing world. It also helps authors think long term, with practical guidance on developing a 10 year vision and a 12 month strategy.

Honest, experienced and highly practical, The Business of Being an Author is for people who want to write a better book, build a smarter business and use authorship as a serious tool for influence, opportunity and growth.