The Brand Custodian, Mukund Rajan
The Brand Custodian, Mukund Rajan
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The Brand Custodian
My Years with the Tatas

Author: Mukund Rajan

Narrator: Mayur Suvarna

Unabridged: 7 hr 18 min

Format: Digital Audiobook Download

Publisher: HarperBusiness

Published: 03/10/2021

Synopsis

Winner of the award for 'Best Audiobook Narrator - Male' at India Voice Fest 2021| LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 |
| LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 |Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata's executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group's evolution and explains the relevance of the conglomerate to the world we live in.

About Mukund Rajan

Dr Mukund Rajan chairs a pioneering investment firm focused on catalysing Environment, Social and Governance (ESG) improvements. Previously, in a twenty-three-year career with India's largest corporate house, the Tata Group, he served as the Group's first Brand Custodian, Chief Ethics Officer, Chairman of the Tata Global Sustainability Council and Member of the Group Executive Council. A graduate from the Indian Institute of Technology (IIT) Delhi, Dr Rajan completed a Doctorate in International Relations on a Rhodes Scholarship at Oxford University. His previous books include Global Environmental Politics (1996) and The Brand Custodian: My Years with the Tatas (2019). 

Reviews

Goodreads review by Cyril

The brand Custodian : My years in Tatas Author : Dr Mukund Rajan Recently there was a report published in the social media on how long the corporate houses survived post-independence in India. The Living Company by Arie De Geus who cites a research report that says average life expectancy of a large......more

Goodreads review by Salil

The Tatas and their way of doing business in a socially conscious way are unique in many aspects. Rarely has a Business group has been so influential and contributed for more than a century towards society and nation building, as done in India. The brand ‘Tata’ has a footprint in almost all business......more

Goodreads review by Khasimul

A good book about important events in the history of Tata group. It covers personality aspects of Cyrus and Ratan Tata. Also explains the backstory behind key episodes - VSNL - CDMA vs GSM - Singur Episode - Corus and Jaguar - Vistara - Tata Finance story - Tata Indica story - Volunteering and TATA STRIVE......more

Goodreads review by Prabhash

A book by Dr Mukul Rajan on his years with the Tatas - most of the time as its Brand Custodian (a new role, made when Tata Sons decided to take a percentage of the profits from companies using the Tata Name and use it for promoting the Tata Brand). Having been a lifer at the Tatas, the book resonate......more

Goodreads review by Sanjay

The author, through his journey with the Tata Group, provides us a ringside view of the Company, its ethos and values, approach to business. He also provides a ringside view of Ratan Tata’s tenure as also Cyrus Mistry’s brief tenure. The book provides a great perspective on the Tata Group.......more

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