The Big Idea
Focus the Message---Multiply the Impact

This book is written for large churches with multiple staff, particularly staff whose roles are devoted to areas of expertise such as communications and video production. Ferguson assumes a large church context as he writes, as he should since that is his own ministry context. The ideas in the book......more

This was a book I picked up because the title was a phrase that has often come up in conversations related to the emerging vision of my church. In all, the book offers some great insider information to a certain way of generating the week-to-week sermon & lesson materials that not only creates a won......more

Great book! What I learned :: too many ideas introduced throughout the week (Sunday morning, kids environments, small groups, etc) water down the impact of the timeless truths. Focus energy on communicating one clear idea at a time. Teach less for more! Encouraged us to change the format of small gr......more

Pretty good, it definitely gave a vivid picture of where creative planning could go on a grand scale. In most settings it could be implemented on a smaller scale and still pay huge dividends. The authors present a great vision for getting all the segments of a church on the same page and building a......more