The Art of the Pitch, Peter Coughter
The Art of the Pitch, Peter Coughter
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The Art of the Pitch
Persuasion and Presentation Skills that Win Business

Author: Peter Coughter

Narrator: TJ Johnson

Unabridged: 4 hr 35 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 05/19/2020


Synopsis

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Reviews

Goodreads review by Michael on June 04, 2017

Every interaction is business life is a sales pitch, and the product of the sale is you. You, and your ability to be trusted, and the credibility you bring to your work. Quiet and reserved people often resent the need to sell themselves and think the quality of their ideas should be the measure, not......more

Goodreads review by Margherita on June 25, 2023

A book full of applicable learnings and interesting case studies, a must for all of us as the learnings can be applied to our every day conversations, because in the end a presentation is just a conversation, where you do most of the talking :)......more

Goodreads review by Kevin on March 03, 2017

In the high-intensity world of business, it is important for firms to do whatever they can to stay ahead. In order to sell a product, service, or idea, the audience must first be convinced. This is exactly the topic of discussion in Peter Coughter’s book, The Art of the Pitch: Persuasion and Presen......more

Goodreads review by Rick on March 06, 2012

This was a great book for anyone who needs to get better at presenting, in any industry, but especially the advertising industry. I recommended it last night to a young tech CEO friend of mine. The one thing is I wish it talked more about leave behinds vs. presentations, and presentations that go up......more

Goodreads review by Tahira on June 13, 2014

Honestly, I found this book talking about the same concepts that have been chanted to me as I grew up.However, the reason why I found this book so interesting was the fact that it taught me these same concepts in a way that made me listen. The book was repetitive, but I was engulfed by the way the a......more