The Age of Influence, Neal Schaffer
The Age of Influence, Neal Schaffer
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The Age of Influence
The Power of Influencers to Elevate Your Brand

Author: Neal Schaffer

Narrator: Stu Gray

Unabridged: 6 hr 36 min

Format: Digital Audiobook Download

Published: 03/17/2020

Synopsis

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:Identify,?approach, and engage the right influencers for their brand or product.Determine?what resources to put behind influencer campaigns.Manage the business side of influencer marketing, including tools that will help?measure ROI.Develop?their brand’s social media voice to become an influencer in its own right.This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

About Neal Schaffer

For almost a decade, Neal Schaffer has been a trusted leading educator in the world of social media for business. Beyond consulting with dozens of companies large and small and teaching social media marketing to executives at universities in the United States, Ireland, and Finland, Schaffer has been hired by leading brands as an influencer and spoken on influencer marketing at conferences around the globe. He’s launched and managed influencer marketing campaigns on behalf of his agency clients and consulted and educated countless more.

Reviews

Goodreads review by D.S. on December 03, 2022

I loved this book! It was a gift from my son. It totally made me realize that authors are social influencers too - including me. I am truly inspired by Neal Schaffer's The Age of Influence, which focuses on leveraging social media relationships that translate into potential sales. I gave some of the......more

Goodreads review by Shavon on May 22, 2020

Good resource. Because social media is still only a decade old as a marketing tool, I think it is important for entrepreneurs and executives to get information from those immersed in the space. The Age of Influence (which, by the way, is an apt title) provides a knowledge base or crash course in the......more

Goodreads review by Tim on May 04, 2020

Full disclosure: Just be aware that I was part of a program that Neal Schaffer produced at Rutgers Business School. Knowing Neal, I purchased a copy of “The Age of Influence” as soon as it appeared on Amazon. Neal has been in the Influencer Marketing space as long as I can remember and being an Influ......more

Goodreads review by Karren on April 05, 2020

There is definitely well-researched content within these pages so I am sure many readers will get a great deal of value from it. The notion of brands embracing the various social media platforms and so creating an opportunity for engagement and conversations with their prospective customers, the imp......more

Goodreads review by Rafael on April 25, 2023

Initially I loved this book. Very well written, relevant content, and bring data-driven evidence to support the arguments. However, I’ve started noticing a pattern of downplaying how much influencers are worth and should be paid. The book reads to me as “take advantage of influencers, they are super......more

Quotes

'Every business creates vast amounts of content. Each one needs to spend significant resources to market and distribute their content. Perhaps the best way to do this is through an influencer strategy...and this book is the new influencer handbook.' -Joe Pulizzi, Author, Killing Marketing, Content Inc. and Epic Content Marketing, Founder, Content Marketing Institute

'Neal has written the manifesto for influencer marketing. If you're trying to figure out how your business can IGNITE from the explosion of digital influencers, look no further.' -John Lee Dumas of Entrepreneurs on Fire

'Trust is essential for the modern marketer. Working with trusted influencers is the lever that can break open opportunity. Neal Schaffer shows you precisely how to unleash influence so you can rapidly accomplish your marketing goals,' -Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World

'Whether you want to become an influencer or influence an influencer Neal's book is such a smart, important read' -John Jantsch, author of The Self-Reliant Entrepreneur and Duct Tape Marketing

''The Age of Influence' is a great book exploring the world's most desired marketing discipline. Few get it more than Neal Schaffer who unlocks the key to creation of truly powerful influencer campaigns. 'The Age of Influence' is a highly informative book - and powerful addition to your marketing library.' Martin Lindstrom, New York Times best-selling author of Buyology and Small Data

'On time and on-target, The Age of Influence is the ultimate guide to the most important customer acquisition technique of the 2020s. If you don't read it, your competition will.' -Jay Baer founder of Convince and amp; Convert and co-author of Talk Triggers

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