The Age Curve, Kenneth W. Gronbach
The Age Curve, Kenneth W. Gronbach
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The Age Curve
How to Profit from the Coming Demographic Storm

Author: Kenneth W. Gronbach

Narrator: Max Bloomquist

Unabridged: 6 hr 1 min

Format: Digital Audiobook Download (DRM Protected)

Published: 06/19/2008

Synopsis

For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them—and their money. In The Age Curve, marketing guru Ken Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Both eye-opening and compelling, The Age Curve will change the way companies look at their customers and how they court them.

About Kenneth W. Gronbach

Kenneth W. Gronbach is a nationally recognized expert in the field of demography and generational marketing. He regularly provides counsel to Fortune 500 companies as well as large and small businesses across the U.S.

Reviews

Goodreads review by Penny on February 04, 2023

Although it is 15 years old, the facts remain the same. A valid source of data!......more

Goodreads review by Julie on September 04, 2022
Goodreads review by Seemy on January 01, 2024

This was actually a good book on economics aswell as marketing. Gave me plenty of food for thought and things that id never considered before how indeed as times change - even a good product may not be suitable or marketable the same way to the same demographic that has come through in a different e......more

Goodreads review by Suz on July 16, 2011

Culturally and socially, there are some obvious differences between the Baby Boomers, Gen X, and Millennials yet what does this many economically? I have to admit that I never thought about this until I stumbled onto this book. With shear numbers, the Millennials outweigh the Boomers, who outweigh t......more

Goodreads review by Kim on January 21, 2010

I've been asking for years who were going to fill the McMansions when the Baby Boomers downsized and there weren't enough Gen Exers to fill them...or even if we would want to...I sure don't want a McMansion...and actually, none of my older Gen Y friends do either...I have always found demographics f......more

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