Tatalog

Got to learn some inspiring business cases Nice read......more

A simple and lucid account of the triumphs, trials and tribulations of the pioneering Organization we call the TATA. This reads just like one of those logs of Captain Kirk in Star Trek, except for the fact that this Enterprise (TATA) is very much on Earth, yet its heart is set on the stars. An Orga......more

I have always wanted to read success stories fro the vast conglomerate TATA. This book amply fits into those collections of sucess stories from TATA, India's corporate with a heart. This is one organisation which you will admire more after reading this book. It tells you the story of India's first in......more

Key Learnings: 1. 4Ps of Tata: The Tata group is a Pioneering, Purposive, Principled and Not Perfect organization. 2. The Tata Indica story (Pioneering) -- Building the first Indian car in the 1990s was a very ambitious goal. Tata Motors was courageous and bold enough to venture into a place where no......more

TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car;......more