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Taking Aim at Attack Advertising
Understanding The Impact of Negative Campaigning in US Senate Races
Author: Kim Fridkin, Patrick Kenney
Narrator: Teri Schnaubelt
Unabridged: 5 hr 7 min
Format: Digital Audiobook Download
Publisher: HighBridge
Published: 08/27/2019
Synopsis
Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians?