Strangers To Superfans, David Gaughran
Strangers To Superfans, David Gaughran
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Strangers To Superfans
A Marketing Guide to The Reader Journey

Author: David Gaughran

Narrator: Melinda Wade

Unabridged: 3 hr 17 min

Format: Digital Audiobook Download

Publisher: David Gaughran

Published: 07/17/2019

Synopsis

From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view marketing from their perspective.Learn the five stages in The Reader Journey.Identify where your blockages are and how to fix them.Optimize each stage to increase conversion.Boost sales by making the process frictionless.Build an army of passionate readers who do the selling for you.The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

Reviews

Goodreads review by John

The author comes across as an affable and knowledgeable marketer. He deals in commonsense......more

Goodreads review by Suzannah Rowntree

Revisited for 2020. If you only read one book on marketing your indie books, this would have to be it. -- Indispensable. David Gaughran's books and articles are consistently among the best indie-author business help available today. Gaughran walks us through the journey that readers take in discoverin......more

Goodreads review by Julie

I really wanted to love this book - I thought it was written for me - an author with a few books out who wants more readers. Overall it did provide some new tips and a few useful tools. However I felt that it was quite theoretical without a lot of specifics or case studies where the principles could......more

Goodreads review by Wayne

Just the kick in the pants I needed. Long been a fan, and subscriber to David’s blog, and this one came along at the perfect time for me. Looking to fire up some flagging novels and this book helped in many ways. Highly recommended......more

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