Story or Die, Lisa Cron
Story or Die, Lisa Cron
List: $20.00 | Sale: $14.00
Club: $10.00

Story or Die
How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

Author: Lisa Cron

Narrator: Katie Koster

Unabridged: 9 hr 12 min

Format: Digital Audiobook Download

Published: 03/02/2021


Synopsis

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice
 
A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story
 
Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.

In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.

That is the power of story. Use it wisely.

Author Bio

Lisa Cron has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and Court TV, and as a story analyst for Warner Brothers and the William Morris Agency. Since 2006 she has been an instructor in the UCLA Extension Writers' Program, and she is on the faculty of the School of Visual Arts MFA Program in Visual Narrative in New York City. She is a frequent presenter at writers conferences, universities and schools nationwide, and in her work as a story coach Lisa helps novelists, screenwriters, and journalists wrangle the story they want to tell onto the page.

Reviews