Story or Die, Lisa Cron
Story or Die, Lisa Cron
List: $20.00 | Sale: $14.00
Club: $10.00

Story or Die
How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

Author: Lisa Cron

Narrator: Katie Koster

Unabridged: 9 hr 12 min

Format: Digital Audiobook Download

Published: 03/02/2021


Synopsis

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice
 
A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story
 
Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.

In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.

That is the power of story. Use it wisely.

About The Author

Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius. She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency, among others, and currently advises writers, nonprofits, educators, and journalists on the art and craft of story. Cron has also served on the faculty of the School of Visual Arts MFA program in visual narrative, and since 2006 has taught in the UCLA Extension Writers’ Program. She lives in Santa Monica, California.


Reviews

Goodreads review by Milda on September 21, 2022

3,5 Gera knyga, su daug pavyzdžių, ir paaiškinimų kaip veikia mūsų smegenys, kokią informaciją priima ir kodėl. Viskas susiveda į viena - reikia pasakoti istorijas, jei norite perduoti žinią. O istorijų pasakojimas - tai manipuliacijos jausmais. Labiausiai naudinga reklamščikams, piarščikams ir panaši......more

Goodreads review by Chris on December 08, 2023

This is an excellent book for anyone who wants to better understand how we humans actually make decisions, decide what to buy, or why we care about certain things. It's story, dammit. It's emotion. It's about how our ethos/belief system wants to be affected, and the best way is through story. We are......more

Goodreads review by Christopher on April 14, 2021

Subtitle: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life I received an advance reader copy of this book from the publisher through Net Galley in exchange for an honest review. Cron’s other books were directed to writers, but this one is targeted for marketers, p......more

Goodreads review by Steve on January 01, 2023

Frustratingly, this entire book summed up my entire creative writing MFA at the University of New Hampshire. I'm not sure the book is a good read for the minutia of day to day marketing, but if you are looking to put together a single ad, (or a single persuasive text, powerpoint, presentation, etc.)......more

Goodreads review by Martin on November 26, 2021

For my review, please visit: [URL not allowed]-or.........more


Quotes

“Since ancient times (and childhood bedtime, for that matter), we’ve known that stories are humans’ most compelling force. Now, in Story or Die, Lisa Cron masterfully shows you how to turn your stories into an unstoppable force of persuasion.”—Jay Heinrichs, author of Thank You for Arguing

“Lisa Cron is authoritative, compelling, and always worth listening to. If storytelling is important to your work in any way, Story or Die is essential reading.”—Andy Goodman, director, The Goodman Center

“Lisa Cron has studied the science and architecture of powerful stories for decades. In Story or Die, she translates her knowledge into a compelling storytelling guide for anyone with an idea to spread or a cause to advance. If you want to change how others see the world, then this book will show you how.”Bernadette Jiwa, creator of The Story Skills Workshop