Simplify, Richard Koch
Simplify, Richard Koch
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Simplify
How the Best Businesses in the World Succeed

Author: Richard Koch, Greg Lockwood

Narrator: Roger Davis

Unabridged: 8 hr 9 min

Format: Digital Audiobook Download

Published: 07/27/2017

Synopsis

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.

Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-se product or service to a large premium market.

How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.

About Richard Koch

Richard Koch is the author of The 80/20 Principle, which has sold more than a million copies and been published in approximately forty languages.He is also a successful entrepreneur and investor, whose ventures have included Filofax, Plymouth Gin, Belgo restaurants and Betfair, the world's largest betting exchange.He was formerly a partner of Bain & Company, and co-founder of LEK Consulting. He has written more than twenty acclaimed books on business and ideas.

About Greg Lockwood

Greg Lockwood is a partner at venture capital firm Piton Capital. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of SUPERCONNECT with Richard Koch.

Reviews

Goodreads review by Annie

There are two ways to simplify: 1) Price-simplifying involves a redesign of the product and possibly industry so that prices are cut by 50% or more. Demand increases exponentially (e.g., Ford, McDonald's, IKEA, and Southwest Airlines). 2) Proposition-simplifying involves creating a product that is use......more

Goodreads review by Darren

Here’s a powerful book that you may not want to miss, written by a serial entrepreneur and a venture capitalist, which looks at how to drastically increase the volume of your business by simplifying your product or service. For those who can change their offering, there can be a significant upside. T......more

Goodreads review by Steven

I think this book is one of the best books in explaining how to assess the potential and situations of every business. I was initially hesitant to read this due to the varying comments from the review but I was glad I was able to read the review of Perry Marshall. The book discusses that there are onl......more

Goodreads review by Ангел

Тясно предназначена за мениджъри и собственици на предприятия и компании. Не е за широката публика. Въпреки това има примерите са много вълнуващи и показват как нещата може да се случат. Целият процес е раздробен до съставните си части и дава една ясна представа за успех за свякакви предизвикателств......more

Quotes

It's a devastating insight. The key to global business success is to simplify a company's offering. To make it easier, more useful, more appealing. Koch and Lockwood make a compelling case, in this must-have book. Master of Pembroke College, Cambridge University

A remarkable job - not only in explaining the principle, but in walking the talk: the book is simple too. Great stories, great ideas, and lots of practical advice for managers and entrepreneurs Ashridge Strategic Management Center

Koch practises what he preaches. He simplifies the essence of Bruce Henderson and Michael Porter for a much wider audience. Fellow of Exeter College, Oxford University

I've read countless business books and attended dozens of business conferences and mastermind groups. But nothing has been as powerful for shaping the vision for my business as Simplify. All ambiguity has disappeared since I learned the Simplify model! True to its name, it's a very simple model for identifying a clear path for growth, providing a frame in which all other business knowledge and decisions can snap into place

There are few books and even fewer concepts that can truly revolutionize a business, a product and an industry. Richard Koch's Simplify is a book that will forever change the landscape of business. It is strategy on steroids, with a twist. Now, with this book as your guide, you too can achieve extraordinary results and positioning in the market place you serve. Don't just read this book; study it, then master it!

Whether fast food, furniture or Ford, only Richard Koch could take timeless ideas from history's greatest companies and simplify them so well that any entrepreneur, young or old, could grasp them easily. One can only wonder how many great new companies like Slack, Stripe, and Square are proving themselves ahead of their time by tapping into these grand ideas on proposition simplification

If you are in any doubt about the value of simplifying your business, read this book. Every time I dip into it, I realise there is more that I can and must do. This book provides you with the tools and inspiration to simplify your business and enjoy success more quickly

This book opened my eyes to the powerful idea of simplicity. My small business has doubled over the last year by applying the principles it teaches. Richard's genius is observing the principle, distilling it down to its simplest components, and communicating it simply

When the godfather of 80/20 speaks, we should all pause to listen. In Simplify, Richard Koch reveals the formula followed by history's most successful businesses to transform industries and sell billions. What industry will you revolutionize?

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