Simple Marketing for Smart People, Billy Broas
Simple Marketing for Smart People, Billy Broas
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Simple Marketing for Smart People
The one question you need to win customers without gimmicks, hype, or hard selling

Author: Billy Broas, Tiago Forte

Narrator: Billy Broas, Tiago Forte

Unabridged: 3 hr 51 min

Format: Digital Audiobook Download

Publisher: Billy Broas

Published: 07/24/2024

Includes: Bonus Material Bonus Material Included

Synopsis

When it comes to marketing, simple is better.Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels.It’s overwhelming.As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers. Marketing isn’t your area of expertise—your subject matter is.Yet, you must do marketing—it’s essential to keep your business going.The solution is a return to simplicity.In Simple Marketing for Smart People, Billy Broas and Tiago Forte share their secret to cutting through the noise. Their approach is based on timeless principles, the human experience, and insights from the great copywriters of the past.In this book, you will learn:A focusing question to guide all your future marketing efforts.Why, at its core, marketing is teaching.How to identify the beliefs your customers need to embrace your products and services.With the strategies provided in this book, you will never have to feel overwhelmed, anxious, or disingenuous because of your sales efforts. Instead, you’ll educate your customers, see your sales grow, and build a business that sustains you and the lifestyle you dream of.Unlock the power of simplicity and embrace the smart person’s approach to marketing.

Reviews

Goodreads review by Michael on July 21, 2024

I've read lots of marketing books. This is the one I wish I started my journey with. Tactics, hooks, pricing strategies, building urgency - none of these matter if your prospect doesn't have the right beliefs. Key Question: "What does my customer need to believe for the purchase to be a no-brainer?"......more

Goodreads review by Christine on August 11, 2024

The sort of business book that could have been a paragraph rather than a book - but it was easy to skim and I'm very intrigued by the main idea: that "what does my prospect need to believe in order to buy?" is the only question we need to ask ourselves to build a core message.......more

Goodreads review by Davuth on January 18, 2025

Who knew marketing could be this simple? I love the idea of this book. It resonates a lot with how I want marketing to be. It makes sense. The format of the book is very easy to read. It's short as it should be. Reading it doesn't feel like a drag. The idea is simple, so the book shouldn't be too hard......more

Goodreads review by Ahmad on April 06, 2025

The title of the book seemed a bit tempting and seductive and I hoped the content of the book would be good. It was good. At first Authors try to fix some mistakes about marketing and after that use an educational approach to educate marketing to readers. The core message of the book is about how to......more

Goodreads review by Alex Morgan on December 30, 2024

Build those beliefs This is not like other marketing books. Get ready to know your customer and their beliefs so they want buy your service. They'll be ready for the optimal solution and so you need to get them results. I don't think you'll look at marketing the same. I appreciate that two authors ea......more

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