Seven Stories Every Salesperson Must Tell

Mike writes an interesting book, which is all about how to use stories in sales. Now I, as well as you, have probably used stories so what's there to learn here? Well Mike explains how different stories can be used throughout the selling / buying cycle and how to use them programmatically. His view,......more

I really find Mike Adams'Seven Stories book interesting and helpful. It helps me remember some of the things I learned in most of the sales training, seminars and conference I have attended in the past. Mike Adams is right, most salespeople don't forget the storytelling skills because humans love and......more

A Fish(ing) Story that Rings True Mike Adams is a highly effective sales force trainer and a successful salesperson in his own right. His secret? Stories. But not just any stories. Adams proposes the seven stories everyone involved in sales needs ready at hand to close the deal. Adams uses a fishing m......more

Epic. Insightful. Real. Fun. Deploying now! There are two kinds of books. One is about the subject, written by an observer sitting in the stands (along with hot dog vendors), “know about” books. The other is the subject in the sparse, efficient language of action on the field or pitch of play, “know......more

I've read a lot of sales books. This one has a different take. Instead of focusing on tactics, metrics, or the changing sales environment the focus is on stories. Specifically the book is about how stories can be used at every stage of the sales process to build strong relationships and earn new bus......more