Secret Sauce, Harry Mills
Secret Sauce, Harry Mills
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Secret Sauce
How to Pack Your Messages with Persuasive Punch

Author: Harry Mills

Narrator: Tom Parks

Unabridged: 2 hr 14 min

Format: Digital Audiobook Download

Published: 02/21/2017

Synopsis

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:Clear examples of what works and what doesn'tFascinating insights from behavioral and neurological researchPowerful lessons from successful and failed campaignsLess than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter.

About Harry Mills

HARRY MILLS is founder and CEO of Aha! Advantage, an international consulting and training firm whose clients include Unilever, IBM, Toyota, Oracle, and Astra Zeneca. An in-demand speaker, he is the persuasion expert at Harvard Business Review’s Manage/Mentor program and author of Artful Persuasion, The Rainmaker’s Toolkit, and other notable books.

Reviews

Goodreads review by Khalid

Instant techniques to increase the effectiveness of your marketing messages...almost. Like instant coffee, Harry Mills' book "Secret Sauce" gives the reader a dose of good suggestions, just not quite of the quality caffeine rush of a finely-brewed café coffee. Metaphors aside, the main topic of the bo......more

Goodreads review by Stephen

The first chapter is basically wasted by outlining what we already know to justify the need for the secret sauce. Problem is, if you use this secret sauce, you will feed into the vicious cycle of the short attention span. I also find it ironic that the author tried to explain the hitchhiker ad (and ot......more

Goodreads review by Antonio

Buen libro con fórmulas y herramientas a manera de "barritas" claras y concisas que sirven para tener la base para identificar dentro de mensajes, copy o frases cuales tienen buen SEO aunque algo anticuado en los ejemplos que despliega es una lectura ligera que comparte en 15 barritas y gráficas sen......more

Goodreads review by Jaden

The Book has great pacing and does a great job of explaining the topic. Although I am not in marketing I read the whole book in one sitting......more

Goodreads review by Sisca

The first half of the book is theory. I only enjoyed the second half which is case studies. May be a good reference for undergrad students doing marketing assignments though.......more

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