Real Influence, Mark Goulston
Real Influence, Mark Goulston
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Real Influence
Persuade Without Pushing and Gain Without Giving In

Author: Mark Goulston, Dr. John Ullmen

Narrator: Arthur Morey

Unabridged: 7 hr 28 min

Format: Digital Audiobook Download

Published: 04/28/2020


Synopsis

Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached.When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something you do to someone else to get your way?Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, doctors and authors Mark Goulston and John Ullmen share a new method that business leaders can utilize to persuade others.In Real Influence, Goulston and Ullem teach you how to:examine priorities,learn about the needs of key players,earn others’ attention,motivate others to hear more,and add value with question and actions.Outdated approaches that portray influence as a means to get your way invites resistance and cynicism from those who recognize the techniques. Manipulative tactics fail to produce the mutual trust that sustains successful relationships.Complete with examples of the steps in action and insights from real-world “power influencers,” Real Influence is a one-of-a-kind guide that showcases how being straight with everyone means winning for all.

About Mark Goulston

Mark Goulston, MD, FAPA is a board-certified psychiatrist, fellow of the American Psychiatric Association, former assistant clinical professor of psychiatry at UCLA NPI, and a former FBI and police hostage negotiation trainer. He is the creator of Theory Y Executive Coaching—which he provides to CEOs, presidents, founders, and entrepreneurs—and is a TEDx and international keynote speaker. He is the creator and developer of Surgical Empathy, a process to help people recover and heal from PTSD, prevent suicide in teenagers and young adults, and help organizations overcome implicit bias. Dr. Goulston is the author or principal author of seven prior books, including Why Cope When you Can Heal: How Healthcare Heroes of COVID-19 Can Recover from PTSD, PTSD for Dummies, Get Out of Your Own Way: Overcoming Self-Defeating Behavior, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone, Real Influence: Persuade Without Pushing and Gain Without Giving In, and Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life. He hosts the My Wakeup Call podcast, where he speaks with influencers about their purpose in life and the wakeup calls that led them there. He also is the co-creator and moderator of the multi-honored documentary Stay Alive: An Intimate Conversation About Suicide Prevention. He appears frequently as a human psychology and behavior subject-area expert across all media, including news outlets ABC, NBC, CBS, and BBC News, as well as CNN, Today, Oprah, the New York Times, the Wall Street Journal, Forbes, Fortune, Harvard Business Review, Business Insider, Fast Company, Huffington Post, and Westwood One.

About Dr. John Ullmen

JOHN ULLMEN, PH.D., is an acclaimed executive coach whose clients include dozens of leading international firms. He oversees MotivationRules.com, conducts popular feedback-based seminars on influence in organizations, and teaches at the UCLA Anderson School of Management.


Reviews

Goodreads review by Mark on May 02, 2024

I'm usually not a fan of these types of books, but I began reading based on a recommendation. I was surprised by how practical it was. Well-written and full of insight. I was seeing myself in the examples of "getting it wrong." For example, when it comes to listening, this Mark Twain quote summed me......more

Goodreads review by Parul on July 28, 2020

I was simultaneously reading this with 48 Laws of power so YOU could see the contrarian views, I didn't expect it to be this good but it was SO GOOD. I loved it so much!!......more

Goodreads review by Robin on December 30, 2021

I liked this book. Unlike the many books on Influence that I have read before, this book does not take the approach of “gaming” influence or building a good first impression. It instead takes the approach of genuinely understanding who others are and what they want, and then gaining influence by del......more

Goodreads review by Brigita on August 13, 2019

Dar viena gera, populiariosios psichogijos knyga perskaityta! ✔️ Turbūt visi esate susidūrę arba bent jau iš savo draugų girdėję istorijų apie “blogą” vadovą. Tai tas vadovas, kuris viską geriau ir puikiau nusimano ir viską nori pasiekti per griežtą valdžią, žmonių koordinavimą kiekviename žingsnyje......more

Goodreads review by Viktorija on June 04, 2023

"<....> Jei norite padidinti savo itaką, išreikškite dekingumą visiems, kam tik galite. Pasistenkite padėkoti žmonėms kurie jums padėjo, kitiems irgi priminkite jų gerus darbus. Įpraskite kiekvieną dieną mintyse kam nors padėkoti. Neeikvokite energijos pykdami ant jums pakenkusių žmonių, bet būkite......more