Ramping Your Brand, Gene Otis
Ramping Your Brand, Gene Otis
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Ramping Your Brand
Get a Comprehensive Guide on All the Branding Essentials For Your Business

Author: Gene Otis

Narrator: Marcus Mulenga

Unabridged: 14 min

Format: Digital Audiobook Download

Published: 05/02/2022

Synopsis

Ramping Your Brand: Get a Comprehensive Guide on All the Branding Essentials For Your Business

When you have a successful brand, it sets your product apart from your competition. You want your brand to be able to expand your customer base and increase your market share. The larger your customer base and market share, the more powerful your brand will become.

There are many factors that go into making a brand successful and there are even more that go into keeping your brand successful. This audiobook will guide you through the journey of building a successful brand for your business.

This audiobook will cover the following topics:

- Expand the Brand

- Contract the Brand

- Publicity is a Good Thing

- Advertising the Brand

- Be Authentic

- Category Over Brand

- The Importance of a Name

- Beware of Subbranding

- The Importance of a Logo

- Think Globally

- Branding and the Internet

- And many more!

Your goal is to build a brand that is the recognized leader in a given category. If you want to learn more, scroll up and click “add to cart” now!

Reviews

Goodreads review by Daniel on December 31, 2019

As a startup CPG company (Landish Foods) we're about to make some key decisions for 2020 and onward: new product launches, messaging/positioning, sales channels, pricing, promotional strategy, etc. and the timing of this book launch could not have been better. I've been a fan of the author's newslet......more

Goodreads review by Jonathan on September 16, 2023

Very good fit with the Wheelhouse PE model - sustainability and steady boring growth over ego-driven posterity. Especially with CPG, rarely is it winner takes all or most like in technology. The book is highly retail focused and underscores the value of ecommerce, though as Dr. Richardson cites (whi......more

Goodreads review by Cameron on May 20, 2022

I can't count how many times this author said CPG! It's amazing. The tips he gives are kind of basic and this book is really only for brands doing over 500k - 1 mil every quarter or year (big boys). Big takeaways for me were 1. Know and listen to your customer (ground level) 2. Be patient your accele......more

Goodreads review by James on May 20, 2020

Epic Exactly what I needed, right now. Thank you james for sharing valuable insights into the things we already know but ignore because it’s easier to.......more

Goodreads review by Alex on April 20, 2020

One of the best business book I've read. The insights provided by the author give a play by play book on how to scale a CPG company. I've never highlighted a book as much as I did this one and took about 20 pages of notes. The author is also straightforward and no-bull$#%!. I'll be recommending this......more

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