Raising Brows, Anastasia Soare
Raising Brows, Anastasia Soare
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Raising Brows
My Story of Building a Billion-Dollar Beauty Empire

Author: Anastasia Soare

Narrator: Anastasia Soare, Claudia Soare, Petrea Burchard

Unabridged: 8 hr 1 min

Format: Digital Audiobook Download

Publisher: Penguin Audio

Published: 10/21/2025


Synopsis

NATIONAL BESTSELLER

From the founder of Anastasia Beverly Hills - an immigrant who built a global cosmetics brand from nothing - an inspiring memoir about believing in yourself and chasing what brings you joy

An esthetician and single mother with no connections, Anastasia Soare risked her life escaping communist Romania to come to America. Raising Brows tells the remarkable story of how she built a billion-dollar beauty brand and went from watching Oprah’s TV show to learn English, to shaping Oprah’s eyebrows on the very same show years later.

Anastasia disrupted the beauty industry by applying her art school training on the "golden ratio" of beauty to eyebrows. Helping women find harmony with their face, Anastasia put eyebrows on the map. She pioneered new makeup products and built a glittering roster of clients like Michelle Obama, Jennifer Lopez, Kim Kardashian, and Hailey Bieber. But beneath the glossy exterior, Anastasia’s path wasn’t easy.

In this powerful memoir, she shares her extraordinary journey, putting her Romanian values of hard work, persistence, and optimism to the test in Los Angeles, ignoring the landlords and bank managers who laughed when she tried to open a salon focusing on brows. Anastasia’s story serves as a powerful reminder that you can do anything you put your mind to so long as you are passionate and determined. As she says, "It's the love and effort we put into our pursuits and relationships that truly define our success."

About The Author

Anastasia Soare is the founder, CEO, and driving force behind Anastasia Beverly Hills. Anastasia is one of the world’s most successful self-made women. After immigrating to the United States, she trained as an esthetician, set up her own salon, became a brow expert to the likes of Oprah and Jennifer Lopez, invented new makeup products, pioneered in-store beauty treatments at retailers like Nordstrom, and created an international cosmetics company. She started ABH in 1997, and it has been covered by The Wall Street Journal, Allure, Vogue, Harper’s Bazaar, People, and Entertainment Tonight, among others.


Reviews

Goodreads review by cititoare-visatoare on November 15, 2025

O bucurie! Anastasia Soare își scrie cu recunoștință toată povestea, tot parcursul ei, etapele prin care a trecut, cine a ținut-o de mână și a încurajat-o în tot acest drum al ei. Plecată din Constanța mea iubită, cu un copil în brațe, din sânul unei familii mari și unite, spre visul american, pe ca......more

Goodreads review by Ashley on January 26, 2026

Such a beautiful American dream story of Anastasia fleeing Romanian communist regime and coming to a country in her 30s without any money or even knowing English yet look what she built and where she is today 🥹 Set aside the offputting references to ‘how the universe rewards you’ and ‘tapping into y......more

Goodreads review by Kathey on December 29, 2025

Excellent, inspiring read! I loved reading about Anastasia's success story from beginning to end. She chronicles what it's like to be an immigrant coming to America and explains some of the hardships that immigrants face. But she also shares the positive aspects of how she personally was embraced in......more

Goodreads review by Oana on November 19, 2025

Unfortunately, it lacked depth for me. I’d say 80% of the info in it I’d already knew from interviews and other sources. I was expecting some more essence to it, the story feels very on the surface. All in all, I can’t say I feel like I did a good deal buying it.......more

Goodreads review by An on November 01, 2025

I listened to this on Audible which has some chapters with her narration. I really love this book - also keep in mind I love autobiographies in general. I love learning about business and especially women in leadership. The story is an easy to follow narration of her journey as an immigrant who does......more


Quotes

“Anastasia’s story is one of grit, vision, and fearless disruption. She redefined an entire industry while building a global empire. This book is a must read for anyone chasing a dream and determined to leave their mark.”
— Kim Kardashian

“I’m in awe of what Anastasia has done for the art and the business of beauty.”
— RuPaul

“Anastasia is the American dream. Like many immigrants, with grit, passion, determination, hard work, and love, she made all her dreams come true.”
— Jennifer Lopez

"My husband may have never seen me without my brows on, but Anastasia certainly has – she’s the only person I trust with them. Beyond her skill and expertise, Anastasia has inspired me in so many ways: as a working mother, a female founder and as a human being. Her creativity and passion for our industry are contagious, her work ethic unparalleled and her generosity unmatched."
— Victoria Beckham

"Anastasia is the definition of a powerhouse and Raising Brows shares her incredibly honest and inspirational story of how she became a game-changing founder and CEO."
— Lisa Eldridge

“Anastasia’s impact on the beauty industry is unmatched, but her influence expands well beyond beauty. She is both a pioneer and a visionary who has inspired countless entrepreneurs through her self-made business success. I believe everyone could benefit from reading Anastasia’s incredible story and drawing from the passion and tenacity she brings to the world every day.”
— Kecia Steelman, president and CEO of Ulta Beauty

“Anastasia is a warrior whose strength and determination to elevate the beauty industry are nothing short of remarkable. She has defied the odds with unbridled passion, courage, and conviction, and her story is one that will inspire and uplift.”
— Artemis Patrick, CEO and president of Sephora North America