Profit Wise
How to Make More Money in Business by Doing the Right Thing

‘When everyone around you feel like they’re winning, they’ll help you keep wining too’ Virginia author Jeff Morrill is a highly honored entrepreneur, having founded not only Planet Subaru, but also businesses in real estate, telecommunications and insurance, his achievements and contributions having......more

An interesting read. Mr. Morrill points out what should be obvious ideas on hiring and handling employees, but for whatever reason, many companies just don’t get it: good fit, character, accountability, praise, recognition and in-house promotions. Why are these techniques so foreign to companies? Th......more

Excellent checks and balance book for leaders and business owners I really enjoyed this book, Profit Wise. As I read it I appreciated numerous great reminders for myself and thought of many client situations and profiles that different parts of the book spoke directly too (the common challenges of w......more

While reading “Profit Wise” by Jeff Morrill, I was reminded of a story my brother-in-law told me about a horrible car-buying experience he had at a Lexus dealership in Chicago. The incident brought him to tears. Jeff Morrill and his brother definitely didn’t do things that way at the community-minde......more

Jeff Morrill is the co-founder of Planet Subaru and other businesses that have generated over $100,000,000 annually. In Profit Wise, Morrill shares his techniques and principles used to be successful as an entrepreneur. His achievements in building profitable and ethical companies have been featured......more