Pressure Makes Diamonds, Valerie Graves
Pressure Makes Diamonds, Valerie Graves
List: $28.00 | Sale: $19.60
Club: $14.00

Pressure Makes Diamonds
Becoming the Woman I Pretended to Be

Author: Valerie Graves

Narrator: Trei Taylor

Unabridged: 10 hr 11 min

Format: Digital Audiobook Download

Published: 06/08/2021


Synopsis

This is the unflinching memoir of a female African American advertising executive’s unprecedented and unlikely success, which began in the Mad Men era. It follows her journey from the projects of Motown-era Michigan to the skyscrapers of Madison Avenue and beyond. With marches, riots, and demonstrations as the backdrop, and rock ’n’ roll as a soundtrack, this book accompanies Graves as she traverses the seismically shifting terrain of 1960s and ’70s America on her quest to “be somebody.”
In the ’80s and ’90s, as Graves makes her ascent to the East Coast heights of the white male–dominated advertising world, she turns familiarity with harsh realities like racism and sexism into robust insights that deeply connect with African American consumers. During the golden era of black advertising, she becomes an undisputed “somebody.” Soon, though, she learns that money, success, a good marriage, and connections that reach all the way to the White House cannot entirely insulate her against the social ills that threaten to crush black Americans.

Reviews

Goodreads review by Adrienna on November 02, 2016

Valerie Graves touched on a very important topic in her memoir: "Black working poor remain invisible...they are just trying to find a way to be black without selling out or being taken advantage of. (page 95)" I also liked how she spoke about abandon dreams; pursued a career to fend after her and her......more

Goodreads review by Mike on August 17, 2016

A terrific memoir from author and creative advertising guru Valerie Graves with twists and turns in growing up, managing life as a young adult and later reaching great success as a chief creative officer at 2 successful advertising firms, as well as work as an executive at a leading record label and......more