Overdeliver, Brian Kurtz
Overdeliver, Brian Kurtz
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Overdeliver
Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

Author: Brian Kurtz

Narrator: Brian Kurtz

Unabridged: 8 hr 43 min

Format: Digital Audiobook Download

Published: 04/09/2019

Synopsis

Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business, whether you're a new entrepreneur or a seasoned marketer. In this audio, "titan" of direct marketing Brian Kurtz teaches you how to find and sell to your audience without ever losing sight of the people you are selling to, and without compromising on the respect and care they deserve. This audio is about direct marketing, or "measurable marketing," in any medium. Direct marketing is the only way to get a specific return on your investment--every time you run a campaign, there has to be some way to measure it. Brian shows you how to track what is effective in marketing to the people in your target audience and how to diversify your marketing to ensure you can provide for them over the long haul. Brian explains the 4 Pillars of Being Extraordinary, the 5 Principles of Original Source, how to track the metrics that matter, strategies and tactics to build a responsive database (list building), how to tailor offers to your list, the 7 Characteristics of World-Class Copy-Writers, multichannel marketing, the importance of customer service, how to overdeliver, and so much more!

About The Author

Brian Kurtz has been a serial direct marketer for over 37 years, with 34 of those years spent helping build Boardroom Inc. into one of the most successful and respected direct marketers ever. Under his marketing leadership, Boardroom sold millions of subscriptions and tens of millions of consumer-, health-, and business-related books. His mission now as the Founder of "Titans Marketing LLC"--a direct marketing educational, coaching, and consulting company--is to be the bridge between the eternal truths and all that is considered state-of-the-art in direct response marketing today. In September of 214, to kick off that mission, Brian hosted the "Titans of Direct Response" (www.TitansOfDirectResponse.com), bringing together the greatest minds in direct response marketing from the last 5 years as both speakers and participants.

Reviews

Goodreads review by Mark on January 14, 2022

A book I almost skipped because I don't work in direct marketing. However, a lot of my clients do, so I read it. And I'm glad I did. A lot of the ideas shared can be applied to any business, and I've already started implementing some. The one - very significant - drawback, was the exclusion of women a......more

Goodreads review by Laura on January 15, 2020

I bought the Kindle version and was gifted the hard copy which is now so dog eared it is twice its size! I read a lot of business books as I am always looking to shift my perspective and learn some new questions to ask. This book not only provides new questions it helps you answer them. No matter wha......more

Goodreads review by Cedric on October 08, 2019

A wonderful journey through direct response. Every student of marketing should have this book in their study.......more

Goodreads review by T. on April 24, 2025

MARKET RESPECT. Know, love, and respect your market like you would your family; customers aren’t clueless, so treat them just as if they’re the most important people in your life. If you want to understand your customers, actually take time every week to investigate what they’re up to and what they......more

Goodreads review by Bruce on July 14, 2019

This book is a definite read for anybody that has through putting an organization which is every organization from inventory to products built and manufactured to a simple service that has to go from sales to invoice is throughput. The most interesting thing is when they say to abolish local efficie......more

Quotes

“Overdeliver is the bridge that connects the timeless fundamentals of direct response marketing to the state-of-the-art marketing strategies, tactics, and channels of today. Brian Kurtz is a living legend. . . . Nobody but Kurtz could've written this book.”
— Ryan Levesque, #1 national best-selling author of Choose and Ask

“Brian Kurtz knows real marketing better than almost anyone. This book is a must-read for marketers of all generations.”
— Ryan Deiss, founder and CEO, Digital Marketer

“How many guys can put Dan Kennedy, Gary Bencivenga, Joe Sugarman, Ken McCarthy, Jay Abraham, a billionaire or two, and 300 of the best marketers on earth in one room? You can count them on one hand and Brian is one of those hombres.”
— Perry Marshall, author, 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Ultimate Guide to Facebook Advertising

“Brian was not only one of the wunderkinds who practically invented DM publishing in the 1980s, he was also one of the elder statesmen of the industry that guided its transition from paper to electronic in the 2000s. [He is] the perfect person to write a book that assimilates the best insights and ideas of the industry’s best and brightest business leaders.”
— Mark Ford, chief growth strategist, The Agora, and author of two dozen books, including the bestseller on building entrepreneurial businesses, Ready Fire Aim

“Filled with more useful information and history than any other book I’m familiar with.”
— Joe Sugarman, direct marketing legend

“In Overdeliver, Brian shares how you can use offers, copy, multichannel marketing, continuity, and a lot more to be a better marketer, grow your business, make more money, and make a big impact in your market. If you want to learn from one of the greatest marketing minds alive, read Brian’s new book.”
— Joe Polish, founder, Genius Network and Genius Recovery

“In Overdeliver, Brian chronicles almost four decades of hard-core experience . . . condensing it down into something you can absorb in an afternoon. . . . He's forgotten more about marketing and sales than most newcomers will ever ‘discover’.”
— Frank Kern

“Nobody has paid closer attention to the world of direct response advertising than Brian Kurtz. . . . This is a must-have book for . . . anyone seriously interested in how people decide what, when, and how to buy.”
— Bill Bonner, founder, The Agora

“If the word ‘marketing’ makes you cringe, this book is for you. And if the word ‘marketing’ makes you salivate, this book is for you. Overdeliver is loaded with time-tested strategies and invaluable ideas . . . a marketing balm to the sore business soul.”
— Victoria Labalme, performing artist, performance strategist, and member, Speaker Hall of Fame

“There’s a very small group of true direct response wizards out there, [and Brian Kurtz is] one of the guys who can change your career and business in a heartbeat with just a casually tossed off piece of advice. This book is your invitation to join that elite conversation.”
— John Carlton, copywriting know-it-all, grizzled consultant, and author of The Entrepreneur’s Guide to Getting Your Shit Together

“For years, I’ve given to students of marketing a list of 14 must-read books—I’ve now added Brian’s book to a new list of 15.”
— Richard A. Viguerie, pioneer of political direct mail and Chairman of American Target Advertising, Inc.

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