NonObvious Guide To Marketing Your S..., Rohit Bhargava
NonObvious Guide To Marketing Your S..., Rohit Bhargava
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Non-Obvious Guide To Marketing Your Small Business
(Without A Big Budget)

Author: Rohit Bhargava

Narrator: Art Nemeth

Unabridged: 2 hr 56 min

Format: Digital Audiobook Download

Published: 01/31/2019


Synopsis

What if you could get advice on how to promote your business from an award-winning marketing expert, without spending a fortune? If that sounds interesting, this is the book for you. Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-understand guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including: Why is setting a budget the worst way to start a marketing plan?How can you create unstoppable word-of-mouth for your business?Why is it a mistake to try and be on every social media platform? By listening to this book, you’ll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the "sticker price," why some customers remain loyal while others leave as soon as they get a better deal, and the #1 most important thing about branding that most small businesses forget.  Inspired by real life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already. 

Author Bio

Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is also the bestselling author of several books, including Likeonomics and Always Eat Left Handed. Rohit has advised hundreds of global brands and is a professor of marketing at Georgetown University. A two-time TEDx speaker, Rohit has been invited to keynote events in twenty-seven countries and is regularly quoted in the New York Times, Harvard Business Review, and NPR.

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