Niching Up, Chris Dreyer
Niching Up, Chris Dreyer
List: $19.99 | Sale: $13.99
Club: $9.99

Niching Up

Author: Chris Dreyer

Narrator: Scott Brick

Unabridged: 3 hr 30 min

Format: Digital Audiobook Download

Published: 03/27/2023


Synopsis

Chris Dreyer didn’t begin his professional journey thinking he would establish one of the most successful SEO agencies in the country. In fact, he studied history in college and landed his first job as a detention room supervisor for a local high school (this wasn’t part of the plan, either). When his Google query, “how to make money online,” directed him to digital marketing courses, Chris found his calling. Soon his own sites ranked number one for “double chin,” “stained concrete,” and “acai fruit.”
The rest, as they say, is history.
Now, Rankings.io hits the top of industry lists year after year as an SEO agency for personal injury lawyers. The company is one of the best for a simple reason: Chris has found his niche. In Niching Up, Chris reveals the path to enduring notoriety and long-term profitability by way of a streamlined, specialized market focus. He debunks the myths associated with selecting a specific target and shares his stories of making it big by reducing his prospects. Sometimes success is about having the right mindset. Through Chris’s personal stories of lessons learned and how he’s learned them, you’ll realize that good opportunities come to those who simplify.

Reviews

Goodreads review by George on January 18, 2023

Although the book does what it says on the tin, I found the book quite simple, what isn’t necessarily a bad thing. Most of his points on niching are just common sense, and I couldn’t really get into his way of crafting examples and analogies. I expected this book, written by an industry leader with l......more

Goodreads review by Emily on March 02, 2023

Just as the title says, this book simplified what I learned in business school and applied it to one idea. Good read for those just starting out or those who enjoy being validated for their existing expertise. Well written and chocked full of the writer’s experience.......more

Goodreads review by Markie on August 26, 2023

**Book Review: "Niching Up: The Narrower the Market, the Bigger the Prize" by Chris Dreyer** In "Niching Up: The Narrower the Market, the Bigger the Prize" by Chris Dreyer, readers are presented with a thought-provoking and insightful exploration of the concept of niching in the business world. Dreye......more

Goodreads review by David on January 14, 2023

Excellent book by an author who knows and understands niching. Chris is an industry leader whose company Rankings.io is one of the best SEO agencies in the personal injury space. Although my law firm does not work with Chris or his company I have the utmost respect for them. David W. Craig, Craig Ke......more

Goodreads review by Jatin on July 22, 2023

I actually wrote a longer review for this somewhere else. "Niching Up" by Chris Dreyer provides practical insights and guidance on the benefits of niche specialization and establishing authority within a chosen market. Dreyer draws from his experience as an SEO expert for personal injury attorneys, o......more