More Than Coffee: The Secrets of Starbucks Success

Analizler harika......more

Main points: -More than 500 billion cups of coffee are drunk on this planet each year. -So how would onde company manage to pull in over $15 billion dollars per year in global revenue? -This company may have changed, but their fundamental plan certainly hasn't - buinding a third place between home and......more

This short book tells of the success of Starbucks and how the company works. It explains very well how the market works and how to manage and motivate staff. This is a very good look at a successful business and reading this book you can see why Starbucks is so successful. It tells you how they have......more

Can Akdeniz is very insightful. To break down what seems to be simplicity (a coffee shop) into a characterization of the elements of business that have been used to successfully to make Starbucks a household name, and in such a way that it can be used to enhance any business model is a skill that ma......more