Monetizing Innovation
How Smart Companies Design the Product Around the Price

Work related read. Most books should be articles, most articles should be blog posts, most blog posts should be tweets, most tweets should be retweets. This book should have been just a long-form essay. This essay ([URL not allowed]-pri...) does fairly a good job. I would recommend p......more

pretty disappointing overall. starts off with authors spending way too much time establishing their credentials. and then they introduce their systems and rules for monetization, the cornerstone of which is flawed. they build their methodology around having willingness to pay conversations with pros......more

The title of the book (or just my perception) of that book suggests "Monetizing innovation" will be helpful once you build a new product or a new company. That's only partially true. That book will help you audit the current market offer as well. From how much it matches customers' needs to how clea......more

Great piece of read. It is well-written, easy-to-digest and actionable from day 1. In my opinion it should go along with: "Lean startup" and "Business Model Generation" as most basic start-up books. The book explains the concept of value-pricing alongside with interesting case studies of succesful c......more

Some useful insights and case studies that make it a 4-star. But, not nearly as good as Secrets of the Pricing Man.......more