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Meatier Marketing Copy
Insights on Copywriting that Generate Leads and Spark Sales
Author: Marcia Yudkin
Series: Marketing Insight Guides #2
Narrator: Marcia Yudkin
Unabridged: 2 hr 25 min
Format: Digital Audiobook Download
Publisher: Creative Ways (Marcia Yudkin)
Published: 11/17/2011
Categories: Nonfiction, Business & Economics, Marketing
Synopsis
Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.
Marcia Yudkin is the author of 6 Steps to Free Publicity - now in its third edition - and 14 other books.
©2011 Marcia Yudkin (P)2011 Marcia Yudkin