Marketing for Dummies 2nd Ed.

I'm getting more into the marketing stuff at work, and wanted a quick and easy intro to the terms and the layout of the field. It did its job to give me the intro, but you better not stop here if you plan to learn ANYTHING.......more

The book I read to research this post was Marketing For Dummies by Ruth Mortimer et al which is an excellent book which I bought from kindle. This book is a UK edition so a lot of the suggested websites have an english slant. One of the key things in marketing is doing research which includes findin......more

Read most of this book. As a marketing manager, it gave me some pointers that are helpful in a marketing career. Marketing is about creativity, but the technical aspects of the subject matter are very important to know as well. If you don't have a degree in marketing (or some sort of business or com......more

I started reading this book to learn more about what I can do in the new Marketing Club from the second semester of this school year. With plans to help create a marketing strategy for a pop-up restaurant and the tap water campaign (in collaboration with SIS and YISS students), I felt that I needed......more

I haven't read it all, but it's pretty useful for consulting more than reading it through until the end. As I've said, it's ok for a starter. Maybe I was looking for a book of creative marketing more than a theoretical reading, but it's fine as long as you focus on the parts you're interested in.......more