Its Not Luck, Eliyahu M. Goldratt
Its Not Luck, Eliyahu M. Goldratt
6 Rating(s)
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It's Not Luck
Marketing, Production, and the Theory of Constraints

Author: Eliyahu M. Goldratt

Narrator: Rick Adamson

Unabridged: 8 hr 30 min

Format: Digital Audiobook Download

Published: 03/18/2014

Synopsis

Using the unique business-novel format, It’s Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

About Eliyahu M. Goldratt

Eliyahu M. Goldratt is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a system's constraints in order to achieve its goals. His business novel, The Goal, has been recognized as one of the bestselling business books of all time.

Reviews

Goodreads review by Demi on September 06, 2018

I recommend this book to everyone. This is one of the best books I've read. The thinking processes are amazing and well structured. The book doesn't show a step by step on how a problem is solved but is a story where a manager solves problems one by one using the Theory of Constraints Thinking Proces......more

Goodreads review by Rick on March 21, 2014

I do so much enjoy the style of Eli Goldratt, I find its easy to read and understand the concepts. This book is like a sequel to The Goal and takes the TOC concepts into other areas of the business such as Marketing and sales. If you liked the Goal, you'll like this too.......more

Goodreads review by Razvan on April 02, 2022

Oh man... I remember clearly when I've started this book. I was in London, at Victoria Station. The station was under maintenance and there were workers everywhere. I was so much younger than now. But as with so many things in life, I've never finished it. Well, I did now. And it's awesome. And I love......more

Goodreads review by Sergey on August 31, 2015

Alex Rogo continues doing miracles at UniCo. In this installment he turns 3 companies in his diversified group from "bottomless pits" into highly profitable businesses and role models in their respective industries. Through Alex' story Dr. Goldratt introduces the concept of the market perception of v......more

Goodreads review by Tiago on July 02, 2016

Excellent extension of principles from The Goal As usual, Goldratt does an excellent job applying his time-tested principles to a new field. This may be what he is best at actually, even more than developing concepts in the first place. This book suffers on everything that usually defines fiction - p......more

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