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Infonomics
How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
Author: Douglas B. Laney
Narrator: Douglas B. Laney, Tim Andres Pabon
Unabridged: 10 hr 14 min
Format: Digital Audiobook Download
Publisher: Gildan Audio
Published: 09/15/2017
Synopsis
The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.