In Search of the Perfect Peach, Franco Fubini
In Search of the Perfect Peach, Franco Fubini
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In Search of the Perfect Peach
Why flavour holds the answer to fixing our food system

Author: Franco Fubini

Narrator: Paul Ansdell

Unabridged: 7 hr 14 min

Format: Digital Audiobook Download

Published: 09/19/2024

Synopsis

Is “eating local” everything it’s cracked up to be? The first bite of a perfectly ripe peach can be truly transformative—a joyful experience that stays with you forever. But, as Franco Fubini, professor of sustainability management at Columbia University and founder and CEO of Natoora, came to realize, flavor is a signifier of so much more than nostalgia. It has the power to change the way we grow, shop, and eat—transforming the planet and our palates. For the last two decades—through his work with Natoora—Franco has been sourcing amazing flavor for some of the best kitchens and most demanding chefs in the world. He’s learned that through ?avor, a better future of food suddenly becomes possible: one in which we are not only closer to nature and to the people who grow our food, but where we are also actively building seasonal diversity back into our diets, putting nutritious food on our plates, and restoring the health of our soils. From the citrus groves of Sicily to a taco in Mexico City, In Search of the Perfect Peach takes you on a journey in the pursuit of ?avor, with Franco revealing at every step how this incredibly simple desire can lead to radical change. Throughout, he offers us a deeply optimistic vision of how we as consumers can follow flavor to fix the food system and bring joy to our every meal.

About Franco Fubini

"Franco Fubini is at the forefront of a fundamental revolution in the way we all eat. Founder and CEO of Natoora, his unique approach to seasonality and sourcing has been raising the bar on flavour for 20 years and is actively shaping the way both top chefs and consumers cook and understand food in London, Paris, Milan, Copenhagen, Malmo, New York, LA, Miami and Melbourne. Driven by his belief that by engaging people with the real flavour of fruit and vegetables, we can collectively transform the way that food is being farmed and supplied, Franco has built a resilient supply chain founded on flavour, transparency and direct relationships. A professor of Sustainability Management at Columbia University in NYC, Franco is also a judge for the Food Planet Prize, the largest environmental prize in the world focused on food systems solutions."

About Paul Ansdell

Paul Ansdell has been an actor and voice actor for over twenty years and can be heard narrating numerous audiobooks including The Woman in Black and I'm the King of the Castle, both by Susan Hill, and Deadly Focus by RC Bridgestock.

Reviews

Goodreads review by Josephine on October 29, 2024

I was attracted by the title but found myself reading something that ended up feeling with a very elaborate pr stunt to promote a company. The information within the book was interesting but it fidnt really reflect the title. There was not much really about flavor or peaches. I felt mislead as a rea......more

Goodreads review by Violaine on September 18, 2024

I genuinely don’t believe this was the intention of this book but oh my does it read like one giant ad for Natoora. I have to say, wanting to eat seasonally always is one of the hills i will die on (especially coming from the south of France and living in London) and sourcing good produce is somethin......more

Goodreads review by Anna on August 22, 2024

In search of the Perfect Peach Think for a moment about the most memorable meals you’ve had. That sandwich with the best tomato you’ve ever eaten, that side salad where the greens were so good it didn’t need dressing, that fruit tart that made you stop and savor every morsel. Did you ever stop and th......more

Goodreads review by Lara on September 18, 2024

I really enjoyed this book and agree with the messaging and core values of this book. We should all choose better and a lot of people can choose to make better choices everyday but I do think Franco doesn’t give enough credence to the balancing act of the average persons finances in this day and age......more

Goodreads review by nadine on August 30, 2024

2.5* rounded up. i have a lot of thoughts on this book. unexpectedly so, because when i asked for an ARC after spotting the lovely cover and intriguing title on a NetGalley newsletter, i thought it would be a quick, informative read on something outside of my comfort zone and not much more than that......more

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