Hunch, Bernadette Jiwa
Hunch, Bernadette Jiwa
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Hunch
Turn Your Everyday Insights Into The Next Big Thing

Author: Bernadette Jiwa

Narrator: Bernadette Jiwa

Unabridged: 3 hr 49 min

Format: Digital Audiobook Download

Publisher: Penguin Audio

Published: 06/06/2017

Synopsis

Where will your next big idea come from?

Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home?
 
Successful people don’t wait for proof that their idea will work. They learn to trust their gut and go.

In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world.

Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.

About Bernadette Jiwa

Bernadette Jiwa is the author of two #1 Amazon business bestsellers. She works with, and speaks to entrepreneurs, companies and business leaders from around the world, helping them reinvent their businesses and rethink their marketing. You can find her and her award-winning blog at TheStoryofTelling.com.

Reviews

Goodreads review by Bob

Once again Bernadette Jiwa's research and reflection have created a readable and actionable piece. Her thesis that we learn from and add to the array of non-rational data and information. Hunch convinced me that in many cases my best 'guess' is at least as viable and possible as tomes of academic bl......more

Goodreads review by Sean

In her new book, Hunch, @bernadettejiwa explores this distinction and how to hone your insight and foresight to find opportunities to execute on. She digs into curiosity and what drives us to notice problems and create solutions. It's amazing what happens when you pay attention to what most people o......more

Goodreads review by Monis

I found the first half of the book not to be cohesive. It was talking about a lot of things jumbled in together and I could not find what the central theme was. However, I enjoyed the second half and the stories about the different ideas that have changed the world as we know it or at least made a d......more

Quotes

"This brilliant little book is sure to inspire the next new meaningful product or company."
-Ivy Ross, VP design at Google

“At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your boldest ideas.”
—Chip Conley, strategic adviser at Airbnb 

“This book provides much needed jet fuel for any leader of creative people. Ber­nadette Jiwa reminds us that if we want to leap, we must use our higher human capabilities and not delegate our intelligence to data and tech.”
—Chris Bruzzo, chief marketing officer at Electronic Arts (EA) 

“Hunch arms you with powerful tools you won’t find in a traditional business book. Read it and realize the potential we all have to be creative.”
—Antonio Zea, senior director at Under Armour

“Empathy and intuition are the new killer app, and this book shows how to deploy them with astonishing results.”
—Carson Tate, author of Work Simply 

“While data-driven decision making is a useful business capability, Bernadette Jiwa reminds us that gut and instinct still reign supreme. Hunch goes further, showing you in practical ways how to cultivate this important skill.”
—Steve Clayton, chief storyteller at Microsoft 

“Your next great insight is right under your nose, and you’re probably missing it. Bernadette Jiwa expertly shows you how to connect the dots in your world to transform everyday hunches into impactful work.”
—Todd Henry, author of The Accidental Creative 

“Hunch shines a light on the true engine of business success: the instincts that live inside us all.” —Ken Segall, author of Think Simple

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