How2 YouTube
Advice from MrBeast

This is the ultimate guide to creating viral videos on YouTube by MrBeast (Jimmy Donaldson). He offers new employees unfiltered insights into YouTube production: Aiming to foster success by understanding his bold vision. This work is adapted from "How to Succeed in MrBeast Production", an internal guide for YouTube success through virality and serves as a collection of adaptable principles for your own YouTube production. MrBeast describes the overarching goal to create the best "YouTube" videos possible in his operation, prioritizing YouTube's unique demands over traditional legacy media production. He describes his mantra of success measured by results, not merely hours worked. He achieves this success through cultivation of "A-Players" (obsessive, coachable, intelligent, top-tier performers). In this guide, he differentiates these vital value-producing employees from the average "C-Player".MrBeast breaks down viral video production with three key metrics: Click Through Rate (CTR), Average View Duration (AVD), and Average View Percentage (AVP). He details the importance of titles and thumbnails for CTR, setting viewer expectations for video retention (AVD), and how all three metrics contribute to your next viral video. This laid-back yet directly personal commentary covers the uniquely critical importance of each minute in your video, your signature "wow factor" (doing things no other YouTuber can), and ultimately imparting authentic value and leaving a lasting impression that fosters viewer loyalty. Content creation demands continuous learning and this leaked MrBeast training document is key to continuous learning for your own YouTube channel. While freely available online, this training document is brought to life in this audiobook adaptation through RedWellMedia.