How to be Strategic, Fred Pelard
How to be Strategic, Fred Pelard
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How to be Strategic

Author: Fred Pelard

Narrator: Jon Glover

Unabridged: 7 hr 43 min

Format: Digital Audiobook Download

Publisher: Penguin

Published: 10/08/2020


Synopsis

Brought to you by Penguin.

Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.

How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at all levels from leading companies around the world into a range of smartly-illustrated, workable methodologies that will enable you to understand each approach and find your own path to the right solution every time.

'Will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!' Richard Rumelt, author of Good Strategy, Bad Strategy

"A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking." Tiffani Bova, Chief Growth Evangelist, Salesforce - WSJ Bestselling Author, Growth IQ

'A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy - Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe
'Practical and comprehensive'. - Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands

© Fred Pelard 2020 (P) Penguin Audio 2020

Reviews

Goodreads review by Jeppe on November 18, 2020

This book provides a good overview and introduction to the most important tools, methods, concepts etc. within strategy, and business strategy in particular. And with enough detail on each to be useful. It's too easy to overload new employees with reading material, so it's good to have a single book......more

Goodreads review by Sam on March 22, 2021

3 things I particularly admire about Fred Pelard's book, How To Be Strategic: 1. It's about thinking strategically in the real world of tight deadlines and opinionated stakeholders 2. It's full of practical tools for running better brainstorming workshops - anyone who regularly stands at a flipchart o......more

Goodreads review by Tõnu on June 20, 2022

Whereas one of the best books on strategy principles for me is "Good Strategy, Bad Strategy" then this one covers a different angle on a more individual level, providing a toolkit for structuring your strategic thinking process. The book also explains what being strategic means (the term is too ofte......more

Goodreads review by Bart on February 27, 2022

Very practical book about strategic thinking, mainly applied to business. The book explains a lot of models you can use in your day-to-day when dealing with complex strategic decisions. It is very hands-on and will change your thinking as of day one. The book is always close to my desk and I consult......more

Goodreads review by Danni on February 18, 2023

I listened to the audiobook which took away a bit from the book and what it aims to teach. Definitely one I will go back to at some point, but I will search for a physical copy instead. I took a couple of great points I will try out in my work life.......more


Quotes

I've learned more about strategic thinking from Fred than I did in my time at Harvard Business School John Smith, COO, Burberry

Practical and comprehensive, How to Be Strategic reveals how to build your strategic mindset and gives you the most powerful tools Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands

You can learn more from Fred in a few hours than taking a strategy course over a semester as part of your MBA program! Rajat Sharma, Director, Business Operations, LinkedIn

Fred's energy and expertise shine through irrespectively of the delivery method, and our 500+ learners this year have commented on clear frameworks, engaging style, and relevant examples every time Tanya Dowling, Global Academy Manager, HSBC

I really like Fred's ability to explain with real life examples. His approach is far from being 'classic academic'; one could say that his is rather the perspective of a 'literate entrepreneur'. Fred is a very good story teller, and he holds your attention throughout Federico Bonatti, CFO Switzerland, IKEA

Fred has brought valuable approaches to strategic analysis that have fast become go-to tools for our team. His sharp intellect, and deep knowledge of the tools left us perfectly equipped to use them in practice right away Jon Page, Head of Technology Strategy, BBC

Sainsbury's have worked in partnership with Fred over many years, to develop the 'Strategic Mindset' of our brightest talent. His content is always hugely popular. Don't miss an opportunity to turn your teams into budding entrepreneurs Stuart Comer, Group Head of Learning & Development, Sainsbury’s

Fred's concise and disruptive ideas have the power to align teams, change minds and speed up innovation Richard Davidson-Houston, Head of All 4, Channel 4