Here Be Dragons, Richard Mulholland
Here Be Dragons, Richard Mulholland
List: $12.99 | Sale: $9.10
Club: $6.49

Here Be Dragons
How to win deals and influence ideas by mastering the eloquent art of storyselling.

Author: Richard Mulholland

Narrator: Richard Mulholland

Unabridged: 4 hr 6 min

Format: Digital Audiobook Download

Published: 11/21/2022

Synopsis

STOP TELLING STORIES. START SELLING THEM!The business world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that’s important. It’s not.The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.As a salesperson you have two jobs. Job No. 2 of the storyseller is to help clients and customers slay their dragon. Job No. 1 of the storyseller is to help them see their dragon.You win when the dragon that they acknowledge is the one that you can give them the weapon to defeat. Forget USP (unique selling proposition) and embrace the UPS (unique problem that only you can solve).Here Be Dragons isn’t just a how-to book for the business sales person, it is far more a why-to, and mostly a what-to-do book that will help you drive create growth, improve sales and new business through storytelling.In this short and highly practical book, renowned speaker Richard Mulholland shares with you how to use powerful stories to change minds, win deals, drive sales, and solve problems.

Reviews

Goodreads review by Rachel on February 03, 2021

*thank you to Netgalley, Quarto Publishing Group – Frances Lincoln Children's Books and Susannah Lloyd for a copy of this book in exchange for an honest review* 4.5 rounded up to 5 stars. This was a pleasant surprise. I was just expecting an average picture book about a dragon but I got a bit more whe......more

Goodreads review by Stuart on December 28, 2020

This is very cute! Lovely illustrations! Quite humorous and enjoyable.......more

Goodreads review by Shane on November 11, 2021

This is a wonderfully funny story, with excellent illustrations along the way. Young readers will delight in spotting the dragon in the pages, while the knight is oblivious. We also get a brave princess who saves the day! Thanks to Edelweiss+ for the eARC, I will be on the lookout for this when it i......more

Goodreads review by Ariel on November 26, 2023

This book is about a silly little knight who is determined to find a dragon with a map that says, ‘Here be Dragons’. He is so focused on the map that he doesn’t notice the dragon directly in front of him. Here Be Dragons is so silly it’s cute! I can’t wait to read it to my kids. I just know they wil......more

Goodreads review by Dani on November 16, 2023

Here Be Dragons by Susannah Lloyd, is a fun, hilarious book about a Knight who goes out to find a dragon, (cause how hard can it be, he has a map!) even though people tell him there is no such thing as a dragon. What ensues is Mr. Knight, dragging his poor horse through mountains and snow, looking f......more

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