Guerrilla Marketing, Jay Conrad Levinson
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Guerrilla Marketing

Author: Jay Conrad Levinson

Narrator: David Hilder

Unabridged: 11 hr 50 min

Format: Digital Audiobook Download

Published: 01/01/2007


Synopsis

When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative takenoprisoners approach to marketing for the small business owner. Filled with hundreds of solid ideas that really work, Levinsons philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinsons wisdom on: the fastestgrowing markets of the nineties, with tips on how to reach and keep them; strategies for marketing during a recession; the most uptodate information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twentyfirst century.

Author Bio

Jay Conrad Levinson, president of Guerrilla Marketing International, lectures around the world on guerrilla business techniques for major companies, professional organizations, and universities. He is the author or coauthor of over forty books in the Guerrilla Marketing series and writes the popular “Guerrilla Entrepreneur” column for Entrepreneur magazine. He currently lives in California.

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