Guerrilla Marketing

Name: Guerrilla Marketing
Brand: Blackstone Audiobooks
Availability: InStock
Author: Jay Conrad Levinson
ISBN: 9781441745187

Author: Jay Conrad Levinson

Narrator: David Hilder

Unabridged: 11 hr 50 min

Format: Digital Audiobook Download

Publisher: Blackstone Audio, Inc.

Published: 01/01/2007

Categories: Nonfiction, Business & Economics

Synopsis

When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative takenoprisoners approach to marketing for the small business owner. Filled with hundreds of solid ideas that really work, Levinsons philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinsons wisdom on: the fastestgrowing markets of the nineties, with tips on how to reach and keep them; strategies for marketing during a recession; the most uptodate information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twentyfirst century.

About Jay Conrad Levinson

Jay Conrad Levinson, president of Guerrilla Marketing International, lectures around the world on guerrilla business techniques for major companies, professional organizations, and universities. He is the author or coauthor of over forty books in the Guerrilla Marketing series and writes the popular “Guerrilla Entrepreneur” column for Entrepreneur magazine. He currently lives in California.

Reviews

Goodreads review by Omar on November 30, 2013

Below are key excerpts from the book that I found particularly insightful: 1- "Marketing is every hit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money." 2- "Marketing is the art of......more

Goodreads review by Robert on February 20, 2008

The good: lots of inspiration for lots of different ways to market a product or service. Up to the minute advice on blogs, podcasts, search engine optimization, etc. It is worth reading, at least skimming and bookmarking the areas that you want to include in your marketing. The bad: repetitive, too l......more

Goodreads review by Mark on January 09, 2018

This was good to get the small business entrepreneur to think outside the box. Don't know how relevant it would be today with the internet.......more

Goodreads review by Maliades on June 04, 2009

I only made it through the first 7 chapters or so before I had to return it to the library, and since I'm not yet starting up a business, I decided not to finish it right now. However, the first 7 chapters seemed to really make sense, and it was a fairly engaging read, not dry. I think this book is......more

Goodreads review by JD on March 31, 2017

Great for beginners......more