Guerrilla Marketing Weapons, Jay Conrad Levinson
Guerrilla Marketing Weapons, Jay Conrad Levinson
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Guerrilla Marketing Weapons

Author: Jay Conrad Levinson

Narrator: Barrett Whitener

Unabridged: 6 hr 36 min

Format: Digital Audiobook Download

Published: 01/01/2007

Synopsis

Too many small and midsized businesses offer goldmedal quality and service yet struggle to pay their bills and stay in business. What they need are guerrilla marketing weapons to put energy behind their dreams. This indispensable nutsandbolts guide outlines every weapon you need to make a significant bottomline difference in your company.These weapons will add potency to your marketing attack and substantially increase profits. They work for all types of small and medium businesses, even nonprofit organizations. Among them are fourteen powerhouse weapons for startup businesses and five substantial lifts to already running operations. All are inexpensive to implement, and fully half of them are costfree.

About Jay Conrad Levinson

Jay Conrad Levinson, president of Guerrilla Marketing International, lectures around the world on guerrilla business techniques for major companies, professional organizations, and universities. He is the author or coauthor of over forty books in the Guerrilla Marketing series and writes the popular “Guerrilla Entrepreneur” column for Entrepreneur magazine. He currently lives in California.

Reviews

Goodreads review by Vovka on September 20, 2022

Published in 1990 and thoroughly dated by now. Useful to me as a checklist to think through the question of, “am I forgetting some opportunity?” Also useful to compare what was “guerilla” in 1990 vs today — there is information about the future in the change patterns we can observe here. For example......more

Goodreads review by Lori Tian on October 26, 2017

Four stars. The only reason I didn’t gift it 5 was that some of the material/advice is out-of-date or obsolete. Considering the Guerrilla Marketing books were written in the early to mid 1990s, the amount of relevant material concerning tactics is truly stunning. Even the tactics that no longer work......more

Goodreads review by Erick on December 23, 2018

A reasonably good list of marketing ideas, but a tired long list all the same.......more

Goodreads review by Shawn on August 18, 2020

Somewhat dated, however, still plenty of ideas anyone can implement today and be better!......more

Goodreads review by Erwin on December 13, 2011

Not very worthwhile. The origional "guerrilla marketing" book was good. But Jay Conrad Levinson doesn't seem to have much else to say.........more

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