FUSION, Denise Lee Yohn
FUSION, Denise Lee Yohn
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FUSION
How Integrating Brand and Culture Powers the World's Greatest Companies

Author: Denise Lee Yohn

Narrator: Patricia Rodriguez

Unabridged: 7 hr 45 min

Format: Digital Audiobook Download

Published: 05/24/2018

Synopsis

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take

In FUSION, Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results.

Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.

(P)2018 Hodder & Stoughton Limited

About Denise Lee Yohn

Denise is an in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. Her global clients include Oakley, Lexus, New Balance, Target, Sony and Facebook (to name a few). She is frequently called upon by the business media, including: FOX Business TV, CNBC, the Wall Street Journal and National Public Radio, to discuss on hot business issues.

Reviews

Goodreads review by Aaron

Denise Lee Yohn’s book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, makes a strong argument for why culture and brand are the biggest drivers of great results in business and explains the key strategies for brand-culture fusion for achieving it. Overarching Purpos......more

Goodreads review by Kevin

Organizational culture is one of the most talked about and written about topics in leadership literature these days. There is good reason this is true: Peter Drucker’s famous line says it best – “Culture eats strategy for breakfast.” But as is often the case, once an important topic becomes trendy, s......more

Goodreads review by Tim

Fusion by Denise Lee Yohn is a gem of a book. Denise has spotted the need in business to have a great brand and have a great culture, but that isn’t new. What Denise as spotted in this digital age is that we need to fuse brand and culture, hence the name of the book Fusion. Denise has also spotted a......more

Goodreads review by Valentina

Fornisce grandi spunti, ma è più fruibile per persone a livello dirigenziale che possono effettivamente attuare azioni correttive per l'azienda. Se si decide di intraprendere un percorso del genere sicuramente bisogna essere preparati a un cambiamento profondo all'interno dell'azienda, con investime......more

Quotes

Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.

Denise Lee Yohn hit a home run with her first book, What Great Brands Do. Now she's written FUSION and it is just as provocative. Denise proves beyond a shadow of a doubt that great companies are powered by brand-culture fusion. I highly recommend this book!

Denise Lee Yohn's FUSION should be on every business leader's reading list. It provides the much-needed antidote to the culture and leadership crisis.

Denise Lee Yohn's extensive research, insightful analysis, and gift of storytelling make FUSION a practical and inspiring guide to building a great brand and a great culture.

Denise Lee Yohn is back with another breakthrough! Her first book, What Great Brands Do, challenged us to think differently about brand-building. Now FUSION cracks the code on culture-building and reveals how outstanding companies use their corporate cultures as a competitive advantage. It's a must-read!

Everyone wants to their company to be a great place to work, but few really know how to create an outstanding corporate culture. Denise Lee Yohn takes you behind the scenes at some of the world's greatest organizations and pulls the curtain back on the strategies that enable them to attract and motivate the best talent.

I have spent a lifetime creating and building brands based on Ideas-based leadership cultures. FUSION explains it all. Bravo Denise.

The relationship between internal and external brands and culture is a relevant topic which Denise Lee Yohn has thoroughly explored. FUSION presents great ideas and examples that can provide any leader or company an opportunity to rethink the way they go to market.

Denise Lee Yohn has an uncanny knack for pulling the curtain back on the strategies that enable today's most-successful companies to consistently produce market-leading results. If you're an executive or leader who wants to take your organization to the very top, then you owe it to yourself to read this book and then share the lessons you learn with your team.

FUSION, tackles one of the most important and surprising aspects of a strong brand: company culture. Yohn builds a compelling case that will make leaders everywhere want to achieve brand-culture fusion. Highly-recommended!

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