Disrupting Digital Business, R Ray Wang
Disrupting Digital Business, R Ray Wang
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Disrupting Digital Business
Create an Authentic Experience in the Peer-to-Peer Economy

Author: R "Ray" Wang

Narrator: Peter Berkrot

Unabridged: 3 hr 34 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 03/07/2023

Synopsis

Surf the waves of change.

We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them.

The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they'll use, and the values their company will espouse.

Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite; 2. Data's influence in driving decisions; 3. Digital marketing transformation; 4. The future of work; and 5. Matrix commerce.

Digital disruption has changed how we do our work. But by mastering these trends you'll delight your customers with every interaction.

About R "Ray" Wang

R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman, and Principal Analyst of Silicon Valley based Constellation Research Inc., which studies emerging business and technology trends, digital business model transformation, enterprise applications strategy, and the relationship between business leadership and technology adoption. He is widely respected for his insights into the business processes, models, and organizational designs required for successful adoption of new technology. Wang writes the popular blog “A Software Insider’s Point of View,” which draws tens of millions of page views each year. He lectures around the world and has given more than 100 keynotes every year since 2005. Wang has spoken at almost every major tech related conference, including Salesforce’s Dreamforce, Adobe Summit, IBM Think, HR Tech Conference, Microsoft’s Conferences, Google Next, and the World Economic Forum at Davos.

Reviews

Goodreads review by Uwe

A rather disappointing by an admired speaker, consultant and thinker of the digital space. Yes, there are good thought starters, good high-level insights that turn this book from 1 star to 2 stars. But the rest of the book seems to be filled with lists, lists and more lists. His examples are not int......more

Goodreads review by Markscasady

Roadmap to success for you Found I could apply the framework in the book to business or to my own digital influence. While I would like to see more study of considered purchase business models and service industries, the examples given helped illustrate the points well. You want to be an influencer i......more

Goodreads review by Dave

It’s funny reading the future of technology in a book written 16 years ago. Mind you..everything mentioned has come to fruition, but some things are just pie in the sky ideas. I was shocked there was not as much IOT research in the book what was mentioned was brief and very high level. Also..I canno......more

Goodreads review by EP

Good, interesting and very relevant. Also very user friendly. I just wish there were more examples and details about successful companies.......more

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