Brandsplaining, Jane Cunningham
Brandsplaining, Jane Cunningham
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Brandsplaining
Why Marketing is (Still) Sexist and How to Fix It

Author: Jane Cunningham, Philippa Roberts

Narrator: Sarah Paul

Unabridged: 7 hr 24 min

Format: Digital Audiobook Download

Publisher: Penguin

Published: 02/18/2021

Synopsis

Brought to you by Penguin.

Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut
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Brands profit by telling women who they are and how to be.

Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.

They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
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'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain

'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin

'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

© Jane Cunningham, Philippa Roberts 2021 (P) Penguin Audio 2021

Reviews

Goodreads review by Gail Parminter on March 25, 2021

80% of advertising is aimed at women yet 75% of women say they can't relate to it. That's because ads are still based on outdated sexist ideas about gender roles and the way women are meant to behave. This book is essential reading for anyone involved in advertising and marketing. I Couldn’t put it......more

Goodreads review by Jennifer on March 25, 2023

This book is a great read, and not just for marketers. It is for anyone who wants to understand gender roles, where they came from, how they are reinforced and what to do to break them down. Recommend highly.......more

Goodreads review by Laura on February 21, 2023

Interesting and eye opening at times. A bit repetitive and even circular, but a good and inspiring read. I think also visually showing examples of advertising then - now - in the future, could have helped make the book more dynamic. There were a few things I would have edited, such as "grrrr", "obv".......more

Goodreads review by A on December 08, 2021

"75 percent of women agree that models in marketing make them feel bad about themselves." - "Women over fifty feature in only 10 percent of ads with women in them." - "Women were speaking for almost half time in the ads in consumer packaged goods, retail, and healthcare, whereas in automotive they had o......more

Goodreads review by Sarah on March 10, 2021

This was a thoroughly enjoyable read. It isn’t a marketing book so much as a book about how marketing impacts on all our lives and the way it shapes how we see ourselves and how we are seen in the world. If you care about women, and want to challenge or understand sneaky sexism, this is a great book......more

Quotes

A brilliant book -- witty and wise. A fast-track primer to gender bilingual marketing: the skill of being able to connect with 100% of your potential market and avoid the lazy, systemic default of outdated and ineffective brandsplaining

An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit -- Brandsplaining sets out why the male monologue continues to monopolize, and what to do about it

Filled with fascinating and funny insights, Brandsplaining is not just about marketing but also about how gender identities can be (and are) shaped and mis-shaped, branded and rebranded. If you think we've moved on from 'Good Girl' to 'Go Girl', think again! This is great food for thought in any debates about the path to gender irrelevance - or even gender neutrality

What an important piece of research, and what an interesting read! This book has the power to change the way that people see everything

On our way to dethroning patriarchy's hold on capitalism, books like this are critical. It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment - and Brandsplaining is here to help us do just that

With the male-dominated marketing monologue in the dock, this is a compelling and forensically constructed case for the prosecution. The accused's guilt practically drips off the pages. But like all good crime stories, there's a route to reform and redemption at the end

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