Brands Don't Win
How Transcenders Change the Game

Author Stan Bernard holds both a medical degree and master’s in business administration. With a resume full of professional and academic successes, it’s easy to immediately understand the cumulative experience that went into developing the model at the core of “Brands Don’t Win: How Transcenders Cha......more

Great insight for marketers and business owners. The diagram of how to build a transcender business was very valuable information on how to differentiate your business and certify it lasts in an ever changing market. The case studies were great references on each type of transcenders and what ideals......more

A new way to approach business competition This book has many fascinating examples that make it a quick read, and while most of the companies are large, I am a small business owner and I think I can apply these techniques to my business as well. For me it will be all about forgetting branding and cre......more

One of the best books I’ve read on branding / marketing / business. Read it in one sitting.......more