Bhujia Barons, Pavitra Kumar
Bhujia Barons, Pavitra Kumar
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Bhujia Barons

Author: Pavitra Kumar

Narrator: Neha Gargava

Unabridged: 6 hr 49 min

Format: Digital Audiobook Download

Published: 09/29/2020

Synopsis

In the early twentieth century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has a revenue much greater than that of McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entirety—a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most recognized Indian brands in the world. The Haldiram’s story is not an average business story, it’s chock-full of family drama with court cases, jealousy-fueled regional expansion, a decades-old trademark battle and a closely guarded family secret of the famous bhujia. Fast-paced and riveting, this book provides a delicious look into family business dynamics and the Indian way of doing business.

About The Author

Pavitra Kumar was born in Deolali, Maharashtra, in 1985. An army officer’s daughter, she travelled across India from a young age and developed a keen appreciation of people and places. She completed her undergraduate degree in journalism from Delhi University in 2003 before a short stint with CNN-IBN in Delhi. In 2006, Pavitra went to London to pursue a career in marketing and worked for digital marketing agencies in management roles, spending much of her time liaising with the press and writing professional articles representing her firm. At the same time, her love for writing pushed her to freelance with the-nri.com. She completed her MBA from the Carlson Institute of Management in May 2016, and continues to pursue her love for business and passion for writing. Pavitra lives in Lakeville, Minnesota, with her husband, Dr Aditya Raghunathan, and mini goldendoodle, Lily. Trekking, swimming, reading and coffee keep her going when she isn’t writing.

Reviews

Goodreads review by Nikhil

Not Spicy Enough Growing up as a Marwari in Calcutta with the bhujia as an integral part of the diet, Haldiram’s and Bhikharam Chandmal were and still hold an extremely important position in one’s life. Hence, it was only natural to want to explore the story behind the same through Pavitra Kumar’s Bh......more

Goodreads review by Rishabh

This book is not just about how Haldirams came into existence, but about how one's passion can become coming 3 generations' everything. If you want to become an entrepreneur or want to lead your family business in a better way, THIS IS A MUST READ.......more

Goodreads review by Alok

Bhujia Barons - Book Review Call out: This is NOT a buy recommendation. Haldiram's has fascinated me ever since I married Chhavi Kejriwal, whose original home was in Chandni Chowk). When I visited my sasural (in-laws house) for the first time, they served me diamond-shaped paneer cutlets from Haldiram......more

Goodreads review by Ankit

A riveting and engaging story of the Agrawal clan which built and owns the various versions of Haldiram brands in different parts of the country. Nagpur being my hometown where the second biggest branch of the Haldiram brand is based, the brand is ubiquitous and much-loved and I grew up hearing abou......more

Goodreads review by Kinshuk

Very good read. It has been a revelation read about the story India's favorite snack and the family feuds associated to it.......more

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