Beyond the Funnel: A New Path to Customers

The sales funnel has dominated marketing for decades—but customers don’t think in funnels. They move in loops, networks, and journeys that are anything but linear. In Beyond the Funnel, Jessica Frank challenges outdated models and introduces a fresh, modern approach to winning customers.Packed with insights and practical frameworks, this book will help you:Understand how customer behavior has changed in the digital era.Map real customer journeys that go far beyond simple funnels.Design marketing experiences that build trust at every stage.Use data and storytelling to deepen relationships.Create systems that adapt to your customers instead of forcing them into a rigid path.Beyond the Funnel is a guide for forward-thinking marketers, entrepreneurs, and business leaders who want to build strategies that reflect the way people actually buy today.Because customers don’t live in funnels—and neither should your marketing.