BEHAVIOR  Improve Communication  Sa..., Brian Icenhower
BEHAVIOR  Improve Communication  Sa..., Brian Icenhower
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BEHAVIOR : Improve Communication & Sales Performance in Real Estate

Author: Brian Icenhower

Narrator: Ed Nash

Unabridged: 4 hr 53 min

Format: Digital Audiobook Download

Published: 08/21/2018


Synopsis

Unlock the secret of Behavior—what it means and how it impacts you—and harness it for successful client communication and increased sales performance.

In this engaging and easy-to-follow book, veteran real estate coach and consultant Brian Icenhower shares what he has discovered about the crucial relationship between human behavior and every facet of the real estate business. From basic beginnings to a deep-dive into the DISC behavior model, this exhaustive book provides invaluable insights into the nature of behavior and how to apply it to everything you do in real estate.

You’ll learn to identify different behavioral types and modify your communication style to effectively build relationships with all types of clients and people. Not only will the client leads that you generate significantly increase, your level of customer service and lead conversation rates will dramatically improve. You’ll gain insight on which types of business marketing and lead generation methods are the best fit for your behavioral style, and even how behavior impacts hiring and training within real estate teams.

Regardless of your specialty, location, or client base, our tried and tested techniques will help you build instant rapport and communicate more effectively with prospects and clients alike. Behavior will push you out of your comfort zone and teach you that you don’t have to enjoy every business-generating activity in order to get incredible results. Behavior will show you how to harness your strengths while overcoming behaviors that are holding you back from success. Behavior will show you that we’re all different, so why be the same average agent as everyone else?


Reviews

Goodreads review by Mike on September 01, 2019

Understanding how humans think, feel, and react to situations can make or break any sales career, especially in real estate. Behavior is a must-read for agents who want to better understand how to communicate to clients based on their behavioral profile, and for brokers who want to find the right mi......more

Goodreads review by jason windom on February 12, 2020

Super Valuable For Any Realtor or Business Person This is the best book I've found on teaching you the DISC personality types and how it relates to a sales profession. It deep dives into how not only you operate, but your customers and even employees. I don't usual leave reviews and I read lots of bo......more