All About Them, Bruce Turkel
All About Them, Bruce Turkel
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All About Them
Grow Your Business by Focusing on Others

Author: Bruce Turkel, Bob Burg

Narrator: Doug Turkel

Unabridged: 7 hr 33 min

Format: Digital Audiobook Download

Published: 09/06/2016

Synopsis

The best companies and most successful salespeople live by a three-word mantra—"it’s all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

About Bruce Turkel

In 1983, Bruce founded TURKEL Brands. Today, he’s as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients, audiences and readers, and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques. Bruce is a weekly contributor on the Fox Business Channel and has appeared as a branding, marketing and advertising expert on CNN, ABC, CBS and NPR. He’s authored three books on advertising; his latest is Building Brand Value, and is busy writing his next two. He’s also been featured in Fast Company, The New York Times, Communication Arts, Fortune, and AdWeek.

Reviews

Goodreads review by Zack

Not very coherent. Moves all over the place and rarely hits a point squarely on the head. However, the points it does hit are usually good.......more

Goodreads review by Kate

Great business/branding read. A brand is nothing without its clients and Turkel does a fantastic job highlighting how making others feel important is key to influence through different lessons/anecdotes. Easy to understand and apply to both business and personal life.......more

Goodreads review by Єлізавета

Видавництво Моноліт-bizz . ⠀ Це той момент, коли книга приходить до тебе в найпотрібніший час. Саме зараз я проходжу курс інстаграм просування, тому усі «фішечки» під час читання намотувала собі на вус😅 ⠀ Чули істину: покупець завжди правий? ⠀ Так от це не так далеко від правди. Точніше, можливо, покупець......more

Goodreads review by George

An excellent book that clearly displays the importance of understanding the meaning of branding, and how to make to most of it by understanding your customers and truly making it all about them. Your customers make your business and branding is the way to guide them down your path. Make that road fe......more

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